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Wine News
by tammy on April 3, 2007
Well, you decide. Are you buying this or not? From Box wine image changing with new premium brands, but pace is slow:
With better wine varieties now available in boxes, wineries are attempting to give the category a new identity [...]Box wine is now the fastest growing wine category. According to data from AC Nielsen, three liter box wine volume grew 44 percent in the past year, compared to a three percent gain in overall table wine volume.
"It's gaining tremendous acceptance by the consumer," said Ben Dollard, president of Pacific Wine Partners, a division of Constellation Brands. "It's just the tip of the iceberg."
Vintners have been doing a good deal of experimenting in the last few years. Wine now even comes in plastic bottles and cans. Although wine has been packaged in a box for some time, the new boxes aren't like the five-liter jugs of sweet, headache-inducing wines of the past. Although those are still readily available, there are now premium varieties on the market which show a bit more complexity with hints of berry, apple or oak.
Of course, the premium entries are more expensive. For example, a Chardonnay can run $20 for a box that contains the equivalent of four bottles whereas the lower quality five-liter boxes sell for between $6 and $10 for more than 6 bottles of wine.
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