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Wine News
by tammy on January 14, 2007
We all have a few years before we can beat the British, but it looks like they are way ahead of everyone else when it comes to being at the top of the wine buying list. According to Decanter.com, they are destined to beat us all by 2010:
By 2010, Britons will be top spenders on still and sparkling wine, surging ahead of their Neighbours in Germany, Italy and France, according to a new study commissioned by Vinexpo.
This market will be worth nearly £5.5bn at current exchange and tax rates, the study conducted by the International Wine and Spirit Record (IWSR) says.
Britons will buy over 1.8bn bottles - out of a gobal total 31.8bn. While increase in consumption of red and white wine will be in the single digits, rosé sales are set to soar 25% in the next three years.
Vinexpo chief Robert Beynat suggested that both retailers and value producers take note of the growth rate for wine over £5.20 per bottle, which is faster than that of cheaper wine.
'The good news is more Britons are drinking, and drinking better,' he said. 'You are already willing to spend more per bottle - even after tax - and will continue to do so.
'The UK is one of the most competitive markets for producers. You have excellent access to wine from all over the world, very strong distribution, and a long history of drinking good wine, especially from France.'
Beynat also highlighted the challenge that France will continue to face from Australia, which is already the top exporter to the UK.
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