wine
But Can You Buy It At Home Depot?
Filed in archive Northeastern US Wines by Carol Bancroft on November 25, 2007
But Can You Buy It At Home Depot?
I am often a sucker for packaging. I freely admit that. And I'm fascinated by wine packaging in particular from labels to containers. We know that there is a push for the wine box. It's more environmental friendly than bottles and in theory I love the idea on many levels (the environment being just one). But I've yet to taste a box-o-wine (er... rather, "cask" as they call them in the industry) that has wowed me. Just when you think there's no where else for wine to go (except in your belly), you read about something like this: wine in a paint can.

Yes. A paint can.

Now I'm not stranger to the versatility of paint cans. A few years ago I was really into scrapbooking and other kinds of paper crafts. One of the more popular projects was altering paint cans to use for different purposes: recipe box, gift bag, etc. But as a wine container? Yeah, that's a new one. Paradocx Vineyards in Chester County, Pennsylvania is pushing the packaging envelope and releasing two varieties of paint can wine: Whitewash Pennsylvania NV (a blend of Chardonnay and Pinot Grigio) and Barn Red Pennsylvania NV (a blend of Cabernet Franc and Sangiovese). Two thousand cans of each were produced. According to Wine Spectator:
The cans are sealed with a collapsible lining, similar to those used for regular box wine, which is designed to keep the wine fresh for weeks. To pour the wine, just pull the spigot through a hole on the side of the can.
Sure the idea is cute, but cute only goes so far with me these days. The wine retails for $35 and will be available online at paradocx.com by the end of the month.

Related Entries:

Permalink: But Can You Buy It At Home Depot?
Tags: paint  can  wine  marketing  packaging  wines  home+depot  wine+tasting 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/103509
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for But Can You Buy It At Home Depot?:

  • Currently 7.00/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 7.00 out of 2 vote(s) cast.
 
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!