wine

Disney Gets Drunk with Rats

Filed in archive Wine Making on June 30, 2007

Disney Gets Drunk with Rats
Okay, sorry, but I couldn't resist that blog title ;) Along with selling us t-shirts, movies, and well, just about everything else, The Mouse, as we call Walt Disney World down here in the South, is looking to become a winemaker as well. From Walt Disney Co., aiming to attract adults, is branching out into furniture, linens and even wine:

Disney is launching a wine label via Issaquah, Washinton-based costco wholesale Corp. that is based on its upcoming animated film "Ratatouille," the tale of a rat who wants to become a French chef. The chardonnay, from the Burgundy region in France and bearing the Ratatouille name and likeness, will sell for $12.99 (9.65 EUR).

The licensed products, targeted at adults and devoid of mouse ears, underscores Disney's push to gain a deeper foothold on more sophisticated consumer products.


Permalink: Disney Gets Drunk with Rats

Tags: Burgundy  chardonnay  wine  disney  Ratatouille  wines  gets+drunk 

Vote for Disney Gets Drunk with Rats:

  • Currently 6.00/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 6.00 out of 2 vote(s) cast.
 
Share It
RSSrss
Google google
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
TwitterFollow us on Twitter!
Most Popular   American Wines   Australian Wines   Best of   California Wines   Canadian Wines   Celebrities and Wine   Champagne   Cheap Wines   Did you know   Drinking   Food and Wine   French Wines   German Wines   Greek Wines   Holiday Wine   information about   Italian Wines   Japanese Wines   Misc   New York Wines