Disney Gets Drunk with Rats
Filed in archive Wine Making by tammy on June 30, 2007

Disney is launching a wine label via Issaquah, Washinton-based Costco Wholesale Corp. that is based on its upcoming animated film "Ratatouille," the tale of a rat who wants to become a French chef. The chardonnay, from the Burgundy region in France and bearing the Ratatouille name and likeness, will sell for $12.99 (9.65 EUR).
The licensed products, targeted at adults and devoid of mouse ears, underscores Disney's push to gain a deeper foothold on more sophisticated consumer products.
Permalink: Disney Gets Drunk with Rats
Tags:
Burgundy chardonnay wine disney Ratatouille wines gets+drunk
Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/77828






















