Yesterday I wrote about US Airways upgrading the wines they serve on-board. Well, also this week American Airlines announced that it will start broadcasting GrapeRadio.com on its in-flight personal entertainment media players in Business and First Class, starting in February. Some of you might already be familiar with Grape Radio, since it's had a firm place in my blogroll, but for the unfamiliar, Grape Radio is a podcast that focusses on wine (as you might have guessed).

From PR Web:

"We couldn't be more excited about our partnership with American Airlines," says GrapeRadio producer and self-professed "wine geek" Jay Selman, whose own cellar contains about 900 bottles. "The field of wine is fertile ground for savvy, curious listeners. There's still plenty yet to learn and explore." Two other wine enthusiasts at GrapeRadio share hosting duties. Eric Anderson loves "to pursue food and travel through the lens of wine, especially a great Zinfandel." Brian Clark, a business owner and entrepreneur, has developed his passion for the grape over the past ten years, preferring "mostly reds from California, Australia, Spain, and France."

GrapeRadio.com currently has around 20,000 listeners, and will hopefully have many more as frequent fliers discover this great podcast!