Filed in archive Wine News by Carol Bancroft on July 17, 2007

Will the phrase "less filling, taste great" soon apply to wine, too? I know, it sounds silly, but this week a new low alcohol, low-calorie wine will be launched in the United Kingdom. Sovio is targeting people (primarily women), who find the alcohol strength of wine to be too much when they're out at a club or a bar. Sovio seeks to fill this niche market by offering consumers a wine that they claim has all the flavor, but a lot less alcohol.

From Easier:

DB Wines has developed Sovio, a wine with all the characteristics of standard wine, but with an alcohol strength of 8% abv (alcohol by volume) - meaning 40% less alcohol and almost half the calories of traditional wine at 13% abv or above.

Sovio, served in stylish single-serve screw-cap glass 200ml bottles, is available in two styles - a refreshing, zesty Blanco and a Rosado that is bursting with berry fruit flavour. Both styles are delicious, light and refreshing. Consumers can now enjoy 100% premium wine at 8% alcohol by volume, without any compromise.

It will be available in UK bars and clubs in September. For more information, you can visit the Sovio Web site.

Related Entries:

Inmates Drinking Wine in New Zealand - 15 May 2007
Wine Shop Says No to High Alcohol - 19 June 2007
Low-Alcohol Wine Ban in UK - 05 November 2007
Rioja, Spain Named Wine Enthusiast's "Wine Region of th... - 10 November 2007
Ordering the "Wrong" Bottle of Wine: Whose Fault i... - 15 February 2008

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Vote for "Lite" Wine?:

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Rating: 6.80 out of 5 vote(s) cast.

Response from: Stacy (07/17/07 7:40pm)

I have noticed a trend amongst many winemakers to target women more and the tag is less sugar and alcohol. Why? I understand less residual sugar as I don't tend to buy the sweeter wines but many of my friends do.

But less alcohol? Really? To a Zinfandel gal, that's a travesty. It's not that I drink to get drunk but would I buy a wine that has less alcohol on purpose? Not I. From the amount of new wines coming out under this umbrella, someone is. To each their own I suppose.

Response from: Carol B. (07/17/07 8:00pm)

I'm totally with you on this, Stacy. I don't understand it, myself. I am going to guess that this product in particular is targeting the bar/club crowd -- so one could drink and not get drunk. ::Shrug:: I also have to guess that these might be in Arbor Mist type style. I'm curious, though, what some of these wines that have alcohol removed taste like.