New Generation of Mondavi Drinkers
Filed in archive California Wines , Wine News , Wineries by Carol Bancroft on July 23, 2007

From The Napa Valley Register:
Barefoot is working with Margrit Biever Mondavi, wife of the 94-year-old industry icon, "to keep the winery in the forefront of wine, food and the arts. I want to make the visitor experience more relevant for today's wine consumer, who happens to be younger than those coming here say 20 years ago.
"Gen-Xers and those in the millennial group look at things differently than baby boomers and others who came before them - yet, they, too, are looking for enjoyable experiences in food and wine. We want to address this group - mainly 25-to-35-year-olds who have disposable income - a lot of them are probably still living at home - and are willing to spend more on wine than did their predecessors."
Barefoot wants to ensure that people who are new to Napa Valley understand how instrumental Robert Mondavi was in growing the California wine industry, but also want them to know that the winery is still cutting-edge and looking toward the future.
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