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Sparkling Wine
by tammy on September 25, 2006

From The Observer: Paris Hilton was embroiled in controversy in Italy yesterday as she promoted a new canned drink for a company accused of dumbing down Italy's proud wine-making heritage.
The row erupted as Italian wine-makers objected to the production of prosecco - the traditional fizzy white wine - in a can, albeit a gold-coloured can called Rich. Hilton, the celebrity socialite, is the public face of Rich and was due to arrive by helicopter in Italy's Veneto area, where the famous wine is made, to carry out glitzy promotions for this year's grape harvest.
Prior to her arrival, the trade organisation which protects the prosecco brand said it was launching moves to force the company that owns Rich to discontinue the sale of its sparkling wine in cans. 'It is a debasement of our product and something that we will not passively accept,' said Giancarlo Vettorello, director of Consorzio del Tutela del Prosecco.
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East Village Wine Geek
(09/26/06 1:34pm)
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