I never would have imagined that I would be writing about Paris Hilton and wine some day, but yet here I am. And, I'll warn you. Though I got the picture from her web site, I don't recommend going there because she's got that idiot song of hers on it, poor, untalented rich girl. Of course, she'll hawk anything for a buck, and that includes wine in a can. Yes, that's right! But, you know. I think she's the perfect spokesperson for this.

From The Observer: Paris Hilton was embroiled in controversy in Italy yesterday as she promoted a new canned drink for a company accused of dumbing down Italy's proud wine-making heritage.

The row erupted as Italian wine-makers objected to the production of prosecco - the traditional fizzy white wine - in a can, albeit a gold-coloured can called Rich. Hilton, the celebrity socialite, is the public face of Rich and was due to arrive by helicopter in Italy's Veneto area, where the famous wine is made, to carry out glitzy promotions for this year's grape harvest.

Prior to her arrival, the trade organisation which protects the prosecco brand said it was launching moves to force the company that owns Rich to discontinue the sale of its sparkling wine in cans. 'It is a debasement of our product and something that we will not passively accept,' said Giancarlo Vettorello, director of Consorzio del Tutela del Prosecco.