Rosso To Go
Filed in archive California Wines by Carol Bancroft on August 13, 2007

According to Conde Nast Portfolio.com:
Created by Francis Ford Coppola Presents, these reusable plastic bistro glasses are filled with cabernet sauvignon or pinot grigio and sealed with a peel-off foil top. They have been outselling screw caps and wines poured by the glass at the Giants' AT&T Park in San Francisco, where they were introduced earlier this year. They're headed for nationwide distribution in 2008.
Last month, there was a post on Grape Thinking about the increasing availability of wine bottle minis, and while the trend hasn't quite caught on in my area, I can see the appeal. However, I think products like Coppola's wine glasses are better suited for events such as ballgames and outdoor concerts than home consumption. I'm curious to see how the product sells once it is released into grocery and liquor stores.
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Rosso Bianco Francis+Ford+Coppola plastic+glass bistro+glass minis wine wines ford+coppola
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