Yes, we'll always have Paris Hilton to make us roll our eyes and ask, "Why?" The hotel heiress's new venture is a canned drink called Rich Prosecco. It was launched in Berlin yesterday, and comes in three flavors: original, passion fruit, and strawberry. The drink is described as, "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." It will be available in the U.S. next year.

Of course, adding one more product to the 26-year-old's ever-growing empire isn't quite enough. In order to garner even more attention, Paris has posed nude and covered in gold paint in the product's advertisement. She is crawling across the Mojave Desert, and seemingly only Rich Prosecco will quench her thirst. Celebrity blog PopCrunch made mention that 20% of profts will go to a charity that provides clean drinking water to those in need. Let's hope she makes good on that.