Wine Chief Turns to Coffee

Filed in archive Wine News on April 27, 2007

This sort of reminds me of that old actress, from the 1940s I think, who had her legs insured. Now who was that?

Well, any way, Angela Mount made news about getting her taste buds insured some time ago, and now she and her taste buds are back in the news.

From Decanter.com:

Former Somerfield wine chief Angela Mount is turning her multi-million pound palate to coffee.

Mount - who made headlines around the world three years ago when Somerfield insured her taste buds for £10m (US$20million), saying at the time that they were 'vital to her job' - will advise Fairtrade and organic coffee company Percol.

She has also set up a wine advice website with ex-Western Wines MD Mike Paul, and also consults for the food and wine division of home tastings company Taste-In.

She will advise Percol on how to raise its consumer profile by addressing the parallels between coffee and wine.

'Until recently, people have tended to have a fairly simplistic view of coffee and this was mainly geared around strength,' said Mount. 'The wine industry has played a massive part in increasing people's experience of taste. Coffee is as diverse as wine. As with wine, soil, topography and climate produce different styles and flavours.'