Wine Party Kit

Filed in archive Wine Accessories on May 5, 2007

This new idea from Swill Party offers sort of wine party kit in a box. Nope, you don't actually get any wine, but you do get all the goodies you need to have the party. Here are the details from a recent company press release:

To support the hot trend of private label marketing, SWILLparty, LLC, has developed the only private label wine
tasting kit on the market. Any business can customize the kit with its own logo or graphics on a four-color label, custom designed free of charge. These kits are great for personalized promotions, tradeshow giveaways, door prizes, and also make memorable gifts for companies to thank their special clients. These custom-designed kits are available wholesale at www.swillparty.com.

According to MarketingProfs.com writers, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, "The new positioning of 'premium store brands' is revolutionizing the retail landscape." The Private Label SWILL Wine Tasting and Club Starter Kit will add a boost of premium name branding to any wine-related business-another way for a retailer to differentiate itself from the competition. The Private Label Manufacturers
Association says that "store brands enhance the retailer's image and strengthen[s] its relationship with consumers."

SWILLparty's wine tasting kit contains everything needed to host a wine-tasting party for eight or to start a social wine tasting club (excludes wine, glasses and friends).* The kit features wine rating cards, fun invitations, the exclusive SWILLâ„¢ Hosting 101 Guide, wine glass markers, stamped wine bags with elegant ribbons for blind wine
tastings, pens, and a corkscrew. Company founders Anne Conroy-Baiter and Eva Potter also offer wine tasting supplies in bulk quantities for corporate events and fundraisers or to complement a winery's wine club offerings.

SWILLâ„¢...pairing people with wine!