Wine Prices: Lowering the Ceiling

Filed in archive Wine News on November 26, 2009

© paulaloe


Decanter had a piece recently on the impact of the recession on wine prices in the US.

The era of the US$100-plus bottle may be over as the US recession takes its toll on Baby Boomers' wealth, according to a new report.

In the preliminary findings for its 2010-11 Annual State of the Wine Industry Report, Silicon Valley Bank warned that wineries need to adjust...

The study found that for most American wine buyers, purchasing a $50 bottle of wine was "permanently out of the question." The story said that a "wine wine" is now defined as one costing more than $20 a bottle.