Wine the Underdog

Filed in archive Wine Making on July 19, 2006

I'll take any excuse for showing off my two boys, but who doesn't love the underdog?

I guess that's what a new wine marketing group figured when they developed Underdog Wine Merchants.

From The Wine Group creates new unit:

The Wine Group, based in San Francisco, has created a new division - Underdog Wine Merchants - to craft, market and sell premium wines targeted at the large and growing 'millennial' consumer group of young adults.

Underdog Wine Merchants will be an autonomous organization within The Wine Group. The brand portfolio includes brands such as Pinot Evil, Killer Juice and Devil's Marbles.

Of course, this Gang has their own website too: www.underdogwinemerchants.com

I've sent for a media kit, so I'll let you know more when it arrives.