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Wine the Underdog

Filed in archive Wine Making by tammy on July 19, 2006

Wine the Underdog
I'll take any excuse for showing off my two boys, but who doesn't love the underdog?

I guess that's what a new wine marketing group figured when they developed Underdog Wine Merchants.

From The Wine Group creates new unit:

The Wine Group, based in San Francisco, has created a new division - Underdog Wine Merchants - to craft, market and sell premium wines targeted at the large and growing 'millennial' consumer group of young adults.

Underdog Wine Merchants will be an autonomous organization within The Wine Group. The brand portfolio includes brands such as Pinot Evil, Killer Juice and Devil's Marbles.


Of course, this Ganglinks has their own website too: www.underdogwinemerchants.com

I've sent for a media kit, so I'll let you know more when it arrives.


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Permalink: Wine the Underdog
Tags: wine  pinot  Underdog  Wine  Merchants  wines  wine+underdog  celebrate+wine 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/29514



Related Entries:

Wine Blogosphere 08/21/06 - 21 August 2006

Pick a Wine - Red, White, or Rose - 22 September 2006

Red Wine, or White Wine? - 07 November 2006

Restaurant Wine Advice - 04 April 2007

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